Improve Website Performance
Why isn’t my new website bringing in results?
Have you or your organization ever invested in a website redesign only to be disappointed by the outcome? Did your new design fail to perform better than what you already had in place? Did it perform even worse? You might be getting loads of compliments about how beautiful the new site looks. The improved look and feel doesn’t make a lot of difference if the site continues to do a poor job of producing traffic for your campaigns.Not all websites are created equally.
Web design gets a lot of attention from stakeholders because the process of a redesign is flashy and visual. Having a fresh look that matches your brand is just one part of building a strong online presence. There are a thousand technical factors that can impact the performance of a website. And while your stakeholders may not be as involved in a website’s technical improvements, they are just as interested in results-driven solutions.
The good news is that all of those missed technical issues are fixable. And, generally speaking, the sooner you catch them the less damage they’ll do.
Don’t bundle technical services.
Many designers include things like search optimization in their scope of work for a project. But it’s almost never the case that best practices and leading industry innovations are a priority during the design phase. Nor should it be.
Web designers are focused on meeting the visual expectations of a client’s brand even when other services like SEO and content updates are bundled into contracts. These added-value services will not receive the attention they require.
It’s like getting a tune-up for your car. You don’t hire the guy who specializes in paint jobs to replace your alternator. Why make the opposite assumption about web design?
You need specialized technical services to assure your online presence is operational and accessible. Your site needs a second opinion from someone looking under the hood.
Your site needs a tune-up.
Here’s another way of looking at it.
Hiring a web designer to fix a website that’s not performing well is like having your house painted because you have termites. No matter how well your designer has updated the look of your website, the underlying problem will continue to eat away at your organization.
If your site isn’t performing how you need it to, it’s time to figure out what’s wrong and fix it.
There are solutions available that can help you start…
- Bringing more readers to your website
- Building an email list
- Gaining more donations
- Improving your site’s SEO performance
Our annual page views increased from around 1.25 million in 2015 to nearly 7 million over a period of three years, with our audience also engaging by sending us stories and photos to post on our platforms. According to our website developer and host (Brick River Technologies), in 2019 our website had many of the highest engagement numbers of any of their thirty United Methodist clients.Gretchen Hastings, Director of Communications FLUMC (Retired)
Schedule a technical check-up for your site
Let’s find out if everything is operating as it should. If you’re serious about improving your website’s performance, fill out the form below to start a meaningful conversation with us about improvements.