Our main focus is to support nonprofits with the online services that are too often neglected by internal communications teams due to time and resourcing constraints. Some of our most popular services include Search Engine Optimization, Web Refresh, and Google Ad Grant Optimization. Depending on a nonprofit’s goals they may also benefit from other services, and we try to accommodate nonprofits based on their goals and resources. Below is a sample of the kinds of services we are actively managing for both our nonprofit and for-profit partners.
SEO (Search Engine Optimization) Services
The internet is constantly changing, which means the way people find information online changes just as quickly. To keep up, websites undergo regular checkups that help them remain visible in search. The search engine optimization audit provides you with a detailed gameplan, freeing you to prioritize updates to your website in ways that will best support the mission and purpose of your organization.
Google Ads Grant Optimization
A Google Ad Grant gives your website a jolt of adrenaline. Google lets nonprofits jump to the top of the search page with free advertising. These ads can target searches related to fundraising, volunteer opportunities, business partnerships, events and more. While the ads are free, actual setup and maintenance for a high-performing Google Ad Grant account require professional expertise.
Monthly web management includes up to 5 hours of website and content maintenance each quarter.
Copywriting & Content
Content is still king. Your communications strategy relies on strong messaging to have an impact. We offer flexible copywriting services to meet your current needs. Custom content can be provided for one-off projects and ongoing campaigns. Examples of these services include web refreshes, landing pages, headlines, email blasts, postcards, Google posts, etc. We are able to generate marketing copy to reach your audience, improve your credibility, and improve your brand awareness.
Analytics & Insights Reporting
Monthly report will not generate yield results on its own. Used as a way to monitor changes it can help identify a problem before it becomes an emergency. Our visually appealing reports are a highly effective communication tool that allows us to identify new opportunities for your content strategy, to diagnose possible technical issues on your website, and to measure the impact of your online campaigns.
Local Search Optimization
Our local search management comes with a refresh for your Google My Business listing, and weekly updates to your online presence. We will monitor up to five keywords rankings to determine your position in local search. We also submit your locations to thousands of online directories to help you expand into new markets and increase your exposure to more potential customers online.
If your organization is online, then you must have a strategy for review management. For example, your Google My Business listing is the first thing most people see when searching for you. We monitor your listings to keep content fresh, to review changes to the platform, and to monitor community engagements. Reputation marketing improves local search visibility and improves customer relationships.
In order to generate more positive feedback, we will drive targeted campaigns that request reviews from happy customers. We will also develop external SEO strategies to direct traffic from online channels where people are talking positively about the organization’s brand.
A white paper is essential for any campaign spearheaded by a nonprofit. As a marketing tool, it is great at convincing prospects to take action—especially those who struggle to make a decision. Unlike other marketing collateral, a white paper is a longterm investment as it can be used as a resource for the lifetime of an initiative. These documents can inform inbound communications strategy for years.
Many organizations we talk to also need assistance with micro-tasking and projects beyond the scope of our listed services. Examples of this include monthly analytics reports, content management or website updates, SEO implementation, social media assistance, etc. We want to help, which is why we offer additional support at a fraction of the cost of a full-time hire.