Local growth strategies
Do you know what customers and clients see when they search for your brand online? Local SEO is not a shiny new marketing idea anymore, nor is it on its own the secret to a business’s success. However, not paying any attention to your search presence can have a huge negative impact on attracting new customers to your location. Fortunately, the opposite is also true. You can see a huge turn around in services by focusing on improvements to local search.
There are some great techniques available for improving a brand's online presence. We help organizations keep track of this information by providing services like reputation marketing, citation tracking, Google My Business optimization and online review management. With our help, even organizations that have neglected their search appearance for the last decade can turn things around and start seeing:
- Increased foot traffic
- More customer phone calls
- Increased website traffic
- More exposure for your goods & services
- Improved local reputation
Curious about what your customers currently see in search? Try out our free local SEO audit for a health check of how easy it is for the locals to discover you online.
Free local search audit
Every organization should care about maintaining their image in local search.
Local SEO is one of the most overlooked yet affordable marketing tool-sets your online product or service-based location needs. It is the most effective way to market your business online the minute your potential customer base has the intent to find what you’re offering.
Business XYZ is using GMB with keywords abc, products and services page. They regularly post pictures, specials, events, and respond to reviews in a warm engaging manner. They have a 4.3 overall rating and they know their customer profile. Over the last year since starting their local search engine marketing strategy, they regularly review their citations across Google, Bing, & Yahoo. They receive alerts of when their business is mentioned or cited.
Business DEF has not claimed their Google My Business listing with a 3.5 rating. DEF has listings on Yelp & Yahoo but they have not been updated since they relocated 1.4 miles away to a high traffic shopping center. They know their competitor XYZ is killing it. They only reply to negative reviews periodically and often those responses are read as confrontational by external views. They don’t know what they’re doing wrong or if it’s worth spending time on, and they have no idea how to tackle their online presence or lack thereof.
Business XYZ hired Good Intents to monitor all these channels so XYZ’s owners/staff can focus their passion and skill on their product and service. If you’re like Business DEF, we offer a free report so you can see where you stand and how we can help support your business.
Dedicating a fraction of your marketing budget to this service will allow your business to better position products and services in local customers' search results at the exact time they're looking for them online. We will develop unique reputation management strategies for the organization we work with, as well as manage weekly updates and responses. Also, you’ll receive dynamic monthly reports delivered directly to your email. Let us track and improve your ranking with our proven local SEO strategy—developed for you and executed by the SEO professionals at Good Intents with your customers in mind.